Luxlait under the skin: how milk became a symbol of identity

Davide, a 29-year-old project manager at EcoClima in Schustrenge, decided to express his love for his homeland in a very unusual way: he stuffed his caviar with... a carton of Luxembourg Luxlait milk. The reason? "When I was studying in the Netherlands and England, this was the product I missed the most," he says. The Gëlle Fra seemed too standard a patriotic symbol, he says, while the milk carton was a far more personal metaphor.

This tattoo is not the only one on Davide's right leg. He has turned it into a living diary, where memories are preserved: of travels, friends and childhood stories. Also as support for aspiring tattoo artists. "Five different people have already left designs on my leg. The artist Esther Heuts, who works under the pseudonym Miss Blue Tattoo, we hit it off instantly - and I already want to continue with her," he says in a comment to L'Essentiel.

For 27-year-old tattoo artist Esther, who hails from Grosbous, the project also came as a surprise. "When Davide approached me, I laughed at first. Then I realised: I grew up with Luxlait too. It was the first time, but I hope it won't be the last - I want to work with other Luxembourg brands," she says.

The reaction didn't take long. Luxlait not only published a photo of the tattoo on his social networks, but also personally thanked Esther. Users perceived the work as "unique, funny, cool and 100% Luxembourgian".

Since its foundation in 1894, Luxlait has become an integral part of the everyday life of many Luxembourgers. But the brand may not yet have been able to enter the leather canvas. "I didn't get involved with Luxlait beforehand," says Davide. - 'It was purely a personal idea. But I was pleased when they responded. If they want to send a T-shirt or a glass of milk, I'm all for it. I drink a litre of milk a day and I just love their products.

Esther has no intention of stopping there. After immortalising athlete Katherine Kohl on leather in honour of her participation in the Paralympic Games, her next work will be the iconic Öko-Tut eco-shopper, an iconic Luxembourg accessory. And Davide plans to add to her collection with a Kachkéis product, a soft cheese that is also produced by Luxlait. Perhaps in time for the next National Holiday.